Meta Ads
A regional building supplier.
Spring season, Facebook and Instagram, selling decking, insulation and building materials online to tradies and renovators within driving distance.
226
online orders
324
leads
$9,295
ad spend
42c
per click, 2.27% click-through
As reported by Meta Ads Manager for the 90 days to 11 November 2026. Meta also attributes $277,671 of purchase value to these ads, which is its own count and runs high; treat it as the ceiling, not the floor.
Spend by audience stage
What made it work
- Three audience stages running at once. The warm audience, people who'd already engaged, bought at nearly three times the rate of cold traffic.
- Seasonal offers did the prospecting: a spring decking promotion and a short, sharp insulation sale with a real deadline.
- Retargeting pulled a 3.3% click-through, three times the cold campaigns.
- Two campaigns set to get clicks instead of sales spent $763 and brought no orders. They were paused. The lesson is in the objective.