Work  /  Sheep and wool industry scholarship, NSW

Peter Westblade Scholarship

A branding update for a scholarship that backs the next generation in sheep and wool: new logo, pull-up banners and the annual ball.

Client

Peter Westblade Scholarship

Format

Brand update, banners, event

Delivered as

Print and digital

Peter Westblade Scholarship, page 1
Peter Westblade Scholarship, page 2
Peter Westblade Scholarship, page 3
Peter Westblade Scholarship, page 4
Peter Westblade Scholarship, page 5

The brief

The Peter Westblade Scholarship gives young people a start in the Australian sheep and wool industry. The old identity had been stretched across a decade of events and sponsors. The update gave it one clean PWS mark, a navy and teal palette that works in a sale yard as well as a ballroom, and a set of pieces the committee can keep using: pull-up banners, event artwork and a brand guide.

What we made

  • Logo redrawn as a simple PWS mark with the full name locked beside it
  • Pull-up banners for field days and sales, built around the scholars' own photos
  • Annual PWS Ball artwork in three versions for print, social and ticketing
  • Colours, type and logo rules written down so they survive committee changes

Next project

Blue Door Books

Brand looking tired?

Bring what you've got. We'll work out what's worth keeping.

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