Work / Independent bookshop
Blue Door Books
A bookshop brand from first concepts to finished guide: two door illustrations, thirteen logo lockups, one blue.
Client
Blue Door Books
Format
Brand identity and concepts
Delivered as
Brand guide and logo files
The brief
Blue Door Books needed an identity that felt like an old shopfront, not a start-up. Two concepts were drawn around a hand-illustrated door and taken all the way through, so the owner could choose between finished brands, not sketches. Each came with a tall serif wordmark, badges for stamps and stickers, a pattern for wrapping paper and bags, and a guide that says plainly what goes where.
What we made
- Two full concepts, each with its own door illustration
- Thirteen lockups: vertical, horizontal, circular and oval badges, icon only
- A restrained palette of Blue Door Blue, Paper Cream and white
- Pattern sheet for packaging and endpapers
- Brand guide and a labelled file set for print and web
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