Work  /  Homewares retail, Yass

Merchant Campbell

A country homewares store: online shop, weekly email, social and the photography to feed all three.

Client

Merchant Campbell

Built in

Shopify

Address

merchantcampbell.com.au

The weekly email, 7 November 2026
Table styling shot for the Graziher collaboration
Back Shed Sale event poster
Merchant Campbell online store, scrolling from top to bottom

The brief

Merchant Campbell sells well-made homewares, furniture and clothing from a shop in Yass and online. The job is ongoing: a weekly email in Flodesk, Instagram and Facebook run week to week, product and campaign photography, and the Shopify store kept stocked and current. Organic social brought one in six of all website visits in the last twelve months, as reported by Shopify.

What we built

  • Weekly email, written, designed and sent every Friday
  • Instagram and Facebook run week to week in the shop's voice
  • Product and campaign photography, including the Graziher table collaboration
  • Event posters and in-store signage, like the Back Shed Sale
  • Shopify store content, collections and seasonal campaigns

Next project

Hand to the Land

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