Work  /  General store and cafe

Marsden St General

A monogram and a hand-drawn pattern for a general store: cups, lemons, loaves and all.

Client

Marsden St General

Format

Logo and brand pattern

Delivered as

Logo files

Marsden St General, page 1

The brief

Marsden St General wanted a mark that could go on a coffee cup, a window and a paper bag without changing. The answer was an interlocked MST monogram in a soft green circle, with a pattern of sketched produce and cups behind it for packaging and the wall.

What we made

  • Interlocked monogram for stamps, cups and signage
  • Illustrated pattern for bags, wrapping and menus
  • A quiet palette of sage and stone

Next project

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