Work  /  Regenerative agriculture event, NSW

ProAgtive × Regeneration

Meta advertising for a regenerative agriculture event, delivered for ProAgtive with The Social Studio.

Visit ProAgtive

Client

ProAgtive × Regeneration

Work

Meta Ads

Address

proagtive.com.au

Images and figures to come from the client exports. This page is not published until they are in.

The brief

A ticketed event for farmers and landholders, promoted on Facebook and Instagram to a rural audience within a few hours' drive. Yield ran the Meta advertising for ProAgtive alongside The Social Studio, who handled the wider campaign: audience build, ticket retargeting, creative and reporting. Figures and creative to be added once the campaign export is in.

What we built

  • Audience built on interests and the event's own followers, then retargeted to anyone who opened the ticket page and didn't buy
  • Creative from the event's own paddocks and speakers, not stock
  • Budget stepped up in the last fortnight, when ticket decisions are made
  • Reporting to the client and The Social Studio in plain English: spend, tickets, cost per ticket

Next project

Cannon Hayes Stud

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