Work  /  Building supplies, Southern Tablelands

Agnew Building Supplies

Meta advertising for a building supplier: cold, warm and retargeting campaigns, seasonal offers, creative refreshed every month.

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Client

Agnew Building Supplies

Channel

Meta Ads

Address

agnewbuildingsupplies.com.au

Agnew Building Supplies Meta ad
Agnew Building Supplies Meta ad
Agnew Building Supplies Meta ad
Agnew Building Supplies Meta ad
Agnew Building Supplies Meta ad
Agnew Building Supplies Meta ad
Agnew Building Supplies Meta ad
Agnew Building Supplies Meta ad

The brief

Agnew Building Supplies sell timber, decking, insulation, hardware and masonry to tradies and renovators, in store and online. The brief was online orders and trade leads, not likes. We built the account in three stages (cold prospecting, warm audiences who had engaged, retargeting people who nearly bought), run seasonal offers through spring, and refresh the creative every month so it never goes stale.

What we built

  • Three audience stages running at once, each with its own creative and offer
  • Seasonal campaigns: spring decking, an insulation flash sale with a real deadline, clearance lines
  • Static and reel creative designed in the Agnew brand, supplier product shots where they help
  • Catalogue and dynamic ads for retargeting, picking up abandoned carts
  • A monthly read-out in plain English: spend, orders, leads, cost per lead

Next project

Pavements Australia

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